Canonical URL Setup

Ranking on Google is going more tough with every passing day. They are releasing new updates to their algorithm regularly. Duplicate URL is also a such kind of algorithm update.

According to this update if a blog post is accessible through a lot of different URL then Google will consider it as a duplicate post. For fixing this issue and you think is introduced known as Canonical URL.

In this article I am going to talk about Canonical urls. What they are and how we can set it up on our blogs/websites.

What is a Canonical URL?

Canonical URL

I think this is a new topic for you, so question will strike in your mind that what exactly a Canonical URL is?.

So here it is according to Wikipedia :

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the “canonical” or “preferred” version of a web page as part of search engine optimization.

Wikipedia

That’s a technical definition by Wikipedia that not everyone can understand. Let me explain it in a simple language :

Canonical URL is a way through which we can tell the main URL of accessing a blog post on our blog/website. Because of Canonical URL we can keep the other urls pointing to the same web page. Through this we can save our website from penalty by Google.

SEO Benefits

The rel=canonical element also known as canonical link, is an HTML element that helps a website owner in fixing the duplicate content issues. When we use it in a good manner it also helps us in increasing the SEO ranking of a website.

The concept is simple : if you have a different versions of web pages containing the same content. You just have to pick the main page that you want to rank on Google, and add that HTML element to that URL.

Creating a Canonical URL, also helps in increasing the SEO rankings of a website. Because when we set up a Canonical URL web search engine collect or links on your site and choose one that is Canonical URL and displays in their SERPs. The concept of in Canonical URL is somehow similar to 301 redirection, without actually redirecting.

Process

When you have a different URL for accessing a web page on product page. If you choose a main URL for a web page that is known as Canonical URL. If you’ll not canonicalize your URL then its impact will be negative on your website’s SEO.

How to canonicalize?

Here’s a video which can help you to make the URL as Canonical URL for a particular page :

Conclusion

Canonical URL is an awesome tool for SEO. But you should use it wisely otherwise it will harm your website’s SEO. Canonicalization is a must for big sites it will result in huge improvement.

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